Thanks for the prompt reply!
By just calling printHDDefaultSizedImage() I'm making progress -- I see the HTML below served by ZP. BUT, the image looks exactly the same. The source of the image is definitely high enough resolution. Should I set any other settings in ZP, or did I mess up somewhere else ?
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<picture data-picture="" data-alt="">
<!--[if IE 9]><video style="display: none;"><![endif]--><source srcset="/booth/cache/b-r-nov-16-2014/TCP_595.jpg"><source srcset="" media="(max-width: 767px)"><source srcset="" media="(max-width: 479px)"><!--[if IE 9]></video><![endif]-->
<img srcset="/booth/cache/b-r-nov-16-2014/TCP_595.jpg" width="397" height="595" alt=""></picture>
`