"news" is not always hardcoded but some function offer different names as parameters. You really have to look at the theme you use where it is to be changed. Using a good editor or IDE like Netbeans helps a lot to find this.
I generally tend to avoid add more options, especially since the demand was not that high so far.
If you use Zenphoto in another language, you could also customize the translation. For example in German it becomes "Neuigkeiten". We on purpose didn't call it "blog" actually ;-)